Meet Our Founder

I’m Julia, a wine brand strategist with a deep love for grower champagnes, storytelling, and the artistry behind every bottle. With WSET 3 qualification and a background in fashion and brand building, I help winemakers, maisons, and wine entrepreneurs refine their brand narrative, positioning, and growth strategies.

From managing online fashion businesses to launching my own jewellery brand, I bring a unique perspective on premium brand-building, strategic partnerships, and consumer engagement. I bridge the gap between tradition and innovation, exclusivity and accessibility, crafting tailored strategies that elevate wine brands in an evolving market.

Through Terroir Code, I collaborate with winemakers, importers, and lifestyle brands to create compelling narratives, digital experiences, and go-to-market strategies that resonate with discerning audiences. Whether you're a rising grower or an established house seeking a fresh perspective, I help define your unique voice, market positioning, and commercial strategy - always with authenticity, elegance, and impact.

Let’s bring your story to life - one sip at a time.